ĂN CƠM translates to Eat Rice. It is an on-going visual exploration of personal history with Vietnamese / Pan-Asian American cooking.
1993.
SECURITY BLANKET for me and my couch ☺ inspired by my collection of security envelopes.
2019.
Art for BLEMISH CONTROL, EDMUND's debut single.
2020.
Art direction for STATION 97 to celebrate the 30th anniversary of the Air Max 97 and release of the Air Max 97 Ultra. A shoe originally inspired by the bullet train, we took over the 163rd and Amsterdam subway station for a weekend of sets with Boiler Room, commissioning 12:01AM for rave-inspired posters which served as the campaign.
Creative Direction: Dawn Yanagihara. Design: 12:01AM / Hassan Rahim. Video: Andrew Musson.
2017.
Art direction for the NIKE NOISE-CANCELLING COLLECTION, triple whites featuring removable swooshes and finishes, the quietest collection made the loudest impact for the opening of Nike's NYC Flagship, House of Innovation.
Art Direction. Creative Direction: David Frank. 3D & Motion: Team Rolfes. Photography: Swanson Studio.
2018.
Art direction for MAKERS OF THE GAME visual identity, celebrating the culture of Nike Basketball at ALL STAR WEEKEND in Los Angeles. The D.I.Y. inspired jock tag anchors the identity, featuring custom typography infusing Nike with LA Laker heritage jersey numbers.
Creative Direction: Shelby Tiffany. Design: Fisk Projects.
2018.
Art direction for AIR MAX DAY 2021 AIR SHOP STORIES. We showcased 5 creatives across North America who BRING THE FUTURE TO LIGHT, shaping design and culture around them to move sneaker culture forward. (MORE SOON).
Creative Direction: Damion Triplett. Art Direction with Noah Wilson.
US Crew—Photographer: Bethany Vargas. Set Design: Liam Moore. Stylist: Jenny Haapala. DP: Rosanna Pak. On-location AD: Anthony Bryant. Production: BAM.
CAN Crew—Photographer: Conor Cunningham. Set Design: Liam Moore. Stylist: Leila Bani. On-location AD: Super Bonjour. DP: Dallas Sauer. Production: Blue Amber.
Talent: Will Selviz. Shema Love. Dom Roberts. Azeeza Khan. Ashley Ortega.
2021.
Art Direction for the NIKE 90/10 COLLECTION. Featuring a tyvek upper primed for paint and ink, we commissioned LA-based artist Aaron Kai to customize his very own pair.
Photography: Marat Shaya. Styling: Karolyn Pho. Creative Direction: Shelby Tiffany. Partner: Dino Manual.
2018.
Design direction for THE CHURCH of NIKE BASKETBALL. We flipped an abandoned church in Chicago's West Loop into a basketball camp to create a safe haven for youth summer basketball.
Creative Direction: Shelby Tiffany. Spatial Design: Storey Studio.
2018.
Art direction for the NIKE SISTERHOOD of SPORT Capsule Collection, where on- and off- court style bring women of all creeds together.
Creative Direction: Jason Herkert, Anthony Coleman. Photography: Camila Falquez. Product Photography: Rebekah Lee. Styling: Maki Katsumoto
2020.
Art direction for AF1: ALL FOR 1, a city-up campaign for the Nike Air Force 1 featuring creatives on the come up and bringing their communities up along the way.
Art Direction with Noah Wilson. Design Collaborators: David Linchen. Photography: Neue School. Styling: Ashling Massoumi.
2018.
Brand identity and collateral for VDA, a Vancouver-based non-profit committed to keeping it's downtown vibrant through business advocacy, public placemaking, and more.
2020.
Art direction for the LA CORTEZ COLLECTION by MARIA SHARAPOVA, inspired by her grit/grace, love of sport/design, and her Russian/American upbringing.
Art Direction with Noah Wilson. Photography: Camila Falquez. Set Design: Mila Taylor-Young. Styling: Karen Kaiser.
2018.
Brand identity for NIKE TRACK & FIELD, inspired by dissecting the iconic track lines and incremental personal record metrics through rote practice and repetition.
Art Direction: Rebecca Parker. Collaborators: John Moon, Studio Build. Photography: Carlos Serrao.
2016.
A guide for identifying features and potential age of pieces BORO, a historic Japanese patchwork passed down over generations. For KIRIKO.
2014.
Branding for POP BAGEL, a boutique pretzel bagel shop based in Portland, Oregon by master baker Marius Pop.
2016.
Art direction for BACK TO SPORT—bold looks for getting back to school... from home (MORE SOON).
Creative direction: Jason Herkert, Anthony Coleman. Photography: Jerry Buttles. DP: Martin Riegel. Styling: Maki Katsumoto. Set Design: Ron Skrasek.
2020.
Brand expressions for KIRIKO: press collateral, packaging, photography, web assets, and weekly content.
2014.
Sketch.
2020.
–Can design graphics and identities, build brands and guidelines, art direct brand campaigns and editorial photoshoots, manage creative direction from concept to creation.
–Collaborators include Milk Bar 2021 / Central Office 2015 / Afternoon Inc 2015 / Table of Contents 2014 / Kiriko 2013 / and more.
–Alumni, mentor, and scholarship jury at PSU.GD
–From Hawaii.
–A good listener.
–Experienced in Photoshop, Illustrator, InDesign, Keynote.
–Will exchange services for $$$, trade, ± boba (light ice, 50% sweet).
Have a nice day!
☼