JORDAN HOAGBIN is a first generation Vietnamese-American designer based in Portland, Oregon. Through inquiry and insight, he visualizes ideas into thoughtfully bold communication that take shape as identities, images, and experiences. JORDAN works personally, culturally, and commercially.
He is a Brand Designer at Nike North America working between Basketball and Sportswear.
HISTORY2016—NikeBaseball & Running2015—Central Office2014—Table of Contents2013—Kiriko Made
EDUCATIONBachelor of Arts Graphic DesignPortland State University2011–2015
PERSONALEmailInstagramArchive
The Church
If basketball is a religion, we created its holy ground: a shuttered church turned basketball sanctuary for the the youth of Chicago located in the West Loop. The Church served as a safe haven in the city to reignite belief in the next generation of basketball players in Chicago and to help them chase their crazy hoop dreams through a one-of-a-kind elite training experience. Creative Direction with Shelby Tiffany.Spatial Design by Storey Studio.Production by Momentum Worldwide.
All Star Weekend
Art direction for Nike's Makers of the Game at the 2018 All Star Weekend in Los Angeles.Completed with Shelby Tiffany & Miles Johnson.Design by Fisk Projects.
90/10
Art Direction for Nike 90/10 Tyvek AF-1 featuring Aaron Kai.Photography by Marat Shaya, Styling by Karolyn Pho.
Station 97
A subway station turned rave to celebrate the 20th anniversary of the Air Max 97.
Creative Direction with Dawn Yanagihara. Art Direction by 12:01AM. Video by Andrew Musson.
Pop Bagel
Identity for Portland's Premier Pretzel Bagel shop.
Commissioned by Central Office.
Nike Track & Field
A graphic language and identity for Track & Field, inspired by iconic markings and mechanical movement.
Art Direction by Rebecca Parker & John MoonDesigned with BuildPhotography by Carlos Serrao
Here nor There
Ongoing exploration of personal experience, visual identity, and imperialist influence growing up and living as a first-generation Vietnamese-American.
A Sketch
2017
SF AF-1
Seasonal Art Direction for FORCE.Completed with Dawn Yanagihara.Featuring D'Angelo Russell, Anthony Davis, Devin Booker, and DeMar DeRozan.Photography by Julian Berman.Footwear Explorations by Trevor McIrvin.
I Don't Want To Get Over You
4-Color Rise Print for 69 Valentines, a tribute to The Magnetic Fields showcased at Land Gallery.
Nike Vapor Ultrafly
Conceptual expression for Vapor, Nike's tier of fast-and-light baseball cleats.
Art Direction by John Moon.Rendering by Village Green.
Assembly
Evolving identity for PSU Social Practice MFA annual showcase / semi-autonomous conference.
Spells
20 years ago, writer Peter Rock worked as a security guard at an art museum. While on the job, he entertained himself by making up stories for the photographs, paintings, and objects on display. Spells is a fragmentary novel in response to work of five of his favorite photographers, harkening back to that earlier project.
Completed with Afternoon Inc.
A Painting
Boro
A timeline that also serves as a tool to estimate the potential age of a piece of born patchwork.
Completed with Kiriko
Your Friend,
Jordan
☺︎
